As Kickstarters are for US Projects only, Ulule is for French projects, so all the terms and products of this Ulule campaign are the french version.
For the rewards, as it concerns the Book 3 - Dearg, all the goodies are related to this book ! Here are the announced contents of the book :
Narrative direction. A package of additionnal rules increasing possibilities in character creation and introducing the main clues of the Dearg campaign : the narrative directions and the new types of scenarios : the focus. This chapter also helps in the integration of new characters in the campaign, create new directions, etc.
The Shadow part. This helper goes through the dark side of PCs and potential narrative and dramatic events related to this side.
The vale of Dearg. A game help presenting in details the vale of Dearg, place of major of the events of the official campaign.
Scenarios. Ten scenarios exploring the past of the PCs and the vale, bringing them into the core of the Gwidre capital, to the doors of Reizh high schools, in a great dramatic and epic fresco.
Game help and bestiary. Many game helpers and a little list of many creatures of Tri-Kazel.
And here are the contents of the collector pack (99€) :
Book 3 - Dearg, integral edition, about 256 pages in French version, hard cover, color illustration, as usual
Dearg Box, 22x30cm (8,6x11.8 inches) where you can keep all your stuff, sheets and maps, and big enough to put a little book (like Tuath Monastery, or even Book 0 - Prologue)
About 50 game helpers in colors, contains plans, letters, character sheets, clues and informations about the scenarios of the campaign.
About ten character sheets each in 4 parts, with the new part of the sheet dedicated to the campaign
New album "Of love and wrath" (translation only by me, original title "D'Amour et de Fureur", the english title may be different), 45 minutes of epic and tragic songs composed by Jure Peternel for the Shadows of Esteren, a slovenian talented musician who joined the Esteren team during summer 2012

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8 Art illustrations of the narrative directions made by the much talented Yvan "Gawain" Villeneuve, in a special portfolio.
PDF subscribe : awaiting the limited edition of the book 3, each back will have a pdf subscribe which will allow them to see all the contents of the book 3 step by step until its final release. The first episode will be released in spring, maybe April (Reminder : the book 3 is 256 pages, but 4 booklets will release normally each season of this year, containing one of the four chapters of the campaign. And finally , the book 3 with all the scenarios will release in late 2013 for those who didn't want to buy the booklets !)
Many things to wait for !!!
(And blame me for my approximate English, I hope Clovis or anybody else is gonna blame me as I do)